If you’re looking at this in a Google+ link to its home on tbray.org, the snippet describing it should be exactly the same as the paragraph you’re now reading.
This required the addition of three little chunks of schema.org markup to the HTML:
On the <body> tag:
Over at schema.org they suggest you just say
but screw that, it’s not well-formed.
On the <h1> tag (which in this blog echoes the HTML
On the <p> tag for the first paragraph,
Of course, this is all done automatically; it doesn’t appear in the upstream XML.
Now that I’m standing on the slippery schema.org slope, I could add all sorts of extra markup, because after all I do talk about books and music and movies and so on. But that’d be work, and I’d need to be convinced that there’d be a payoff; I’ve historically been skeptical about semantic technologies.
Another thing I could do would be add equivalent markup in the Open Graph flavor. Once again, I’d want to hear about the benefits first.
Sure is nice having your own blog publishing system when you’re trying to develop an educated opinion about this stuff.