When I have something work-related to tell the world, I have a lot of choices: This blog, @timbray, +Tim Bray, or (work-related, remember), the Android Developers’ blog, @androiddev, and as of this week, +Android Developers. That last one, being the newest, has a mere 25K circlers (although probably more by the time you look); the circler/follower/subscriber count of the other channels ranges up to the astounding 195K for @androiddev.
It’s an interesting choice.
The choice of personal-or-official-Google channel is easy to make, and I think would be for anyone. Blog-or-Twitter-or-G+ is trickier. These are moving targets and our understanding is shaky at best. But here, in early 2012, is how I deal them out:
Use Twitter · When there’s a link or a newsflash that you want to get in front of the maximum number of people, including key influencers, in the minimum amount of time.
Use the Blog · When you want to go long-form, which almost always means calls for code samples or graphics or both. Also, when I’m using personal channels, for anything that I want to be long-lived and on my own personal piece of the Web.
Use Google+ · When you want to get a conversation going.
Multichannel Signal · Of course, these days, when you post something substantial on a blog or on G+, you probably want to tweet a link. And if you post something complex for the record on your blog, you might well want to start a conversation about it on G+.
Well, that’s what I think this year.