Quiz: What is the the single Apple feature that you think best explains its price premium: Design? Performance? Integration? Aesthetics? I have another idea.
I was in conversation with geeks, many of whom have a sideline in friends-and-family tech support. (Sound familiar, dear reader?) Most of us have migrated our friends and loved ones to some Apple configuration or another; pain at both ends thus minimized.
But times have changed. Windows these days seems less the verminous cartoon nanny of yore; gets out of the way and does the basics.
And then there are the Chromebooks. I’ve never spent quality time with one, though I love the idea. When there’s a good photo editor and presentation tool I’ll totally give one a try.
And then there’s the fact that these Windows and Chrome alternatives are like half the price Apple wants.
Anyhow, this one fellow had a long-distance relationship whose MacBook was running out of gas, and had been trying to warm her up to the alternatives, pointing out that she really didn’t actually use any of the nice unique Mac features.
“But, no dice” he said. “She came back at me and said that there was one super-important feature she couldn’t live without: The Apple Store and genius bar.”
Which is obvious, once you think of it.