Wow, they switched the ticker. It will be little surprise to hear that the internal conversation has been sustained and loud. While there have been negatives along the lines of “OMG WTF PHB!?!?”, most of the internal talk has echoed what they’re saying out in the blogosphere. I’d like to add a couple of points I haven’t seen elsewhere, one each on the pro and con side.
My own take? I hate it. But that’s mostly because I’m a search guy. SUNW was a 4-character (32-bit!) identifier, unique in just about any context, meaning, “The publicly-traded equity of Sun Microsystems, Inc.” Such a token seems precious to me. Now, our best equivalent is “NASDAQ:JAVA”. Which will be perfectly effective in the hands of financial professionals, but some Technorati and Googleblogs feeds just became much less effective, I think.
On the positive side, I’d like to quote Pat Patterson, from an internal mailing list:
It’s no bad thing for every business/financial report on the company to contain the string “Sun Microsystems, Inc. (NASDAQ: JAVA)” rather than “Sun Microsystems, Inc. (NASDAQ: SUNW)”.