When
· Naughties
· · 2006
· · · January
· · · · 14 (2 entries)

Naked Conversations · Subti­tled How Blogs are Chang­ing the Way Busi­ness­es Talk with Cus­tomers, by Robert Scoble and Shel Is­rael. I got an ad­vance copy of this a cou­ple of months ago, with a note say­ing “Can we have a quote for the cov­er by Wednesday?” But I didn’t get around to read­ing it un­til sev­er­al Wed­nes­days lat­er. Sum­ma­ry: Lots of peo­ple will ben­e­fit from read­ing this; es­pe­cial­ly “Communications Professionals”. Most peo­ple who read on­go­ing won’t learn much, but they might en­joy it any­how. Read on for more de­tail­s ...
 
On Intel · I was read­ing the big Busi­ness Week sto­ry on In­tel, and it quot­ed CEO Paul Otellini: “He lays par­tic­u­lar em­pha­sis on mar­ket­ing ex­per­tise be­cause he thinks the on­ly way In­tel can suc­ceed in new mar­kets is by com­mu­ni­cat­ing more clear­ly what the tech­nol­o­gy can do for cus­tomer­s. ‘To sell tech­nol­o­gy now, you have to do it in a way where it’s much more simple,’ says Otellini. ‘You can’t talk about the bits and the bytes.’” This seems deeply wrong to me on a whole bunch of lev­el­s. Peo­ple al­ready know what com­put­ers and game con­soles and tele­phones and all the oth­er things with CPUs in them can do for them, and if they don’t, it’s not Intel’s job to ex­plain, that be­longs to the peo­ple who build the box­es that the con­sumers slap down their plas­tic for. Once the buy­ers un­der­stand, they care most­ly about price, ex­cept for bleeding-edge gamers and oth­er CPU hogs, who per­force do care about bits and bytes. Intel’s re­al cus­tomers are Ap­ple and In­tel and Dell and HP and IBM, and I guar­an­tee those guys care about bits and bytes (and wattage), and even more about dol­lars per unit. So it looks to me like Intel’s charg­ing off in the wrong di­rec­tion with Vi­iv and Core and so on. Hav­ing said that, I sus­pect the In­tel en­gi­neer­ing tribe is ma­ni­a­cal­ly fo­cused on catch­ing and beat­ing AMD, and I wouldn’t want to bet against them in the long ter­m; so they’ll prob­a­bly do OK.
 
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