When
· Naughties
· · 2005
· · · July
· · · · 11 (1 entry)
The New Public Relations ·
Currently, trade journalism and Public Relations, as we have known them, are being blown up and rebuilt. This is an attempt to write down a theory of what we’re trying to build. [Provoked by smart remarks from Russ Beattie and Steve Gillmor, a really wrong, but provocative, phrase from Steve Rubel, and a private conversation with Big Pharma.] [Update: Tons of feedback; my favorite is from Scoble.] [Update: Gosh, some PR people are irritated; I’m shocked... shocked!] ...
I work at Sun Microsystems.
The opinions expressed here are my own,
and neither Sun nor any other party necessarily
agrees with them.
