The New Public Relations · Currently, trade journalism and Public Relations, as we have known them, are being blown up and rebuilt. This is an attempt to write down a theory of what we’re trying to build. [Provoked by smart remarks from Russ Beattie and Steve Gillmor, a really wrong, but provocative, phrase from Steve Rubel, and a private conversation with Big Pharma.] [Update: Tons of feedback; my favorite is from Scoble.] [Update: Gosh, some PR people are irritated; I’m shocked... shocked!] ...
