Group Blogs?

We’re out there talking to people about Enterprise Blogging, and one of the things we keep hearing is “We want to do group blogs.” Well, the customer is always right, so groupblogging is looming larger and larger in the Roller to-do list. I’m surprised and unconvinced; out there in the world, group blogs are the exception rather than the rule. I suspect that there may be some excess caution at work; people a bit reluctant to start talking to the world feeling that doing it in a group context will be somehow less exposed. On this one, I’d advise going with the flow, and the flow today is mostly about individual voices. But I learned long ago not to tell people what they should and shouldn’t want to do with technology.