When
· Naughties
· · 2004
· · · September
· · · · 30 (2 entries)

War Marketing · I just lis­tened to the U.S. Pres­i­den­tial foreign-policy de­bate and had a rev­e­la­tion. The Pres­i­dent re­peat­ed over and over—it was ob­vi­ous­ly his #1 talk­ing point—that you have to be con­sis­tent in what you say and not change po­si­tion­s. I re­al­ized that I’ve heard this nar­ra­tive be­fore, and it was from se­nior, well-regarded mar­ket­ing ex­ec­u­tives, em­pha­siz­ing how you have to pick a short sim­ple mes­sage and stay on that mes­sage and nev­er wa­ver. It hadn’t dawned on me that this con­ven­tion­al mar­ket­ing wis­dom for prod­uct launch­es and brand po­si­tion­ing would ap­ply to for­eign pol­i­cy in wartime. The anal­o­gy is not ob­vi­ous­ly crazy. On the oth­er hand, I be­lieve that the con­ven­tion­al wis­dom about mar­ket­ing is, well, wrong.
 
Maria Schneider · She is a mu­si­cian but un­usu­al both in her mu­si­cal and busi­ness ap­proach­es, and I think you might en­joy her ...
 
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