When
· Naughties
· · 2003
· · · September
· · · · 21 (1 entry)

The Intangibles Market · The book busi­ness is easy to un­der­stand. An au­thor writes a book, a pub­lish­er ed­it­s, prints, mar­ket­s, and dis­tributes it, and book­stores sell it. The mon­ey gets split up be­tween the book­store, the pub­lish­er, and the au­thor, and it all works well enough to keep the books flow­ing. This is a suc­cess­ful mar­ket mech­a­nis­m; not per­fect but there aren’t any ob­vi­ous bet­ter al­ter­na­tives. Around the uni­verse of brain­ware, it doesn’t usu­al­ly work that well; wher­ev­er you look you see mar­kets that are twist­ed or com­pro­mised or just bro­ken. And it’s not ob­vi­ous what the way for­ward is. Ex­am­ples in­clude TV, jour­nal­is­m, con­fer­ences, and in­creas­ing­ly what’s on your com­put­er screen ...
 
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