What have the poster children of Web 2.0 been about? Consider some examples: Pictures, movies, hanging out, air travel, knitting, and sharing what you’re up to. In the context of a global economic meltdown, don’t these feel a little, well, frivolous? [This is part of the Tough Times series.]
The Web is useful. Let’s go out on a limb and agree that social networking is useful too. I think it’d be nice if, when money is tight, they were useful for life’s basics. Like, for example, saving money. On, for instance, groceries and fuel and rent and phone bills and child care and prescriptions and clothing and booze and auto repair.
Then, there’s help with problems: landlords and telephone companies and creditors and bosses and local councils.
Yes, I know that some of these offerings already exist, even though I don’t (for the moment) see them on the front pages of the Web 2.0 glamor aggregators. But I have to tell you, if I were an investor being pitched by bright young kids with a cool tech idea, I’d be looking for them to aim low.