Get Up, Stand Up

I was at a conference near Washington recently, attended by a sampling of geeks from across the intelligence community; every three-letter agency you’ve ever heard of plus lots of military and some law enforcement. They were talking about deploying computer applications and, one after another, described about how they would “stand up” the document repository or the search engine or the message router or whatever. Over the years I’ve heard a lot of people talking about working on a lot of application deployments, but this usage is new to me. I wonder if it’s a defense/intelligence thing, or something that’s out there in the corporate world too, these days? It works well in conversation, so I think it may spread.