Wow, was my employer ever busy while I was hiding in Saskatchewan. I think this whole Eco Innovation launch is maybe the most important thing we’ve done since I joined in 2004. There are a whole lot of arrows pointing the same direction: The rising, and generally uncontrollable, cost of energy. The space and HVAC constraints in modern data centers. The future of the planet. It’s not (quite) an emergency yet, but there are plenty of environmental, economic, and political scenarios that could land us in (not entirely figurative) hot water pretty damn quick, alone or in combination. I suspect the whole industry’s going to be climbing in this bandwagon; it would be irresponsible not to.