An email went around the internal bloggers’ list saying “Hey, you might want to point to the Thumper contest”. So I went to have a look and, yeah, it’s an interesting promotion. But... does anyone else find the notion of using YouTube to deliver a fairly standard corporate marketing piece just a little weird? It’s convenient that venture caps are backing startups that burn kazillions of bucks on bandwidth so that large public companies can deliver video advertising for free. Is it sustainable? Weirder things have happened, I guess.


author · Dad · software · colophon · rights
picture of the day
September 14, 2006
· Business (121 fragments)
· · Marketing (58 more)
· Technology (87 fragments)
· · Sun (48 more)

By .

The opinions expressed here
are my own, and no other party
necessarily agrees with them.

A full disclosure of my
professional interests is
on the author page.