When
· Naughties
· · 2006
· · · September
· · · · 14 (3 entries)

Carmel-by-the-sea · The coast­line near Carmel, Cal­i­for­nia is re­mark­ably beau­ti­ful. And for pho­tog­ra­pher­s, some gad­get porn ...
 
Thumper Marketing · An email went around the in­ter­nal bloggers’ list say­ing “Hey, you might want to point to the Thumper con­test”. So I went to have a look and, yeah, it’s an in­ter­est­ing pro­mo­tion. But... does any­one else find the no­tion of us­ing YouTube to de­liv­er a fair­ly stan­dard cor­po­rate mar­ket­ing piece just a lit­tle weird? It’s con­ve­nient that ven­ture caps are back­ing star­tups that burn kazil­lions of bucks on band­width so that large pub­lic com­pa­nies can de­liv­er video ad­ver­tis­ing for free. Is it sus­tain­able? Weird­er things have hap­pened, I guess.
 
“Publish” Everywhere · Atom, es­pe­cial­ly the Pub­lish­ing Pro­to­col, is mov­ing in­to the evan­ge­lism stage, since the com­mit­tee work’s al­most done and there are plen­ty of im­ple­men­ta­tion­s. Here’s why I think Atom is im­por­tan­t. If you look at Dave Sifry’s num­bers, the growth of the bl­o­go­sphere is as­tound­ing; look­ing past all the fluff and chaf­f, there are some­where be­tween five and ten mil­lion peo­ple out there who care enough to con­tribute to the Net once a week or bet­ter. That may sound like a lot, but I don’t think it’s near­ly enough. Here at Sun, in a blogging-friendly tech-savvy cul­ture, maybe 5% of the peo­ple post reg­u­lar­ly. So I look at the num­ber of peo­ple us­ing the Net and I won­der: “Why there aren’t 50 mil­lion, in­stead of five mil­lion, peo­ple con­tribut­ing ev­ery week?” The an­swer: “Because it’s too hard”. We can fix that. Here’s the Atom dream: A “Publish” but­ton on ev­ery­thing. On ev­ery word pro­ces­sor and email read­er and web brows­er and cell­phone and PDA and spread­sheet and photo-editor and digi­cam and out­lin­er and sales-force track­er. Real­ly, ev­ery­where. If it doesn’t have a “Publish” but­ton, it’s bro­ken.
 
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