Jag Diary 2: “T-K” · Apparently Jaguar committed to developing a serious electric car back in 2014, which was a brave move at that point. Obviously, this wouldn’t have happened, nor would the upcoming Audi, Porsche, and Mercedes BEVs (Battery Electric Vehicles), if Tesla hadn’t proved that these things can be built and people want to buy them. Now, suppose you had the job of marketing this new thing to the world; how would you start? ... [2 comments]
