I wait feverishly for your ad to finish loading so I can click on the X to dismiss it. The only exception is when I decide my life’s completeness does not depend on the pathetic page behind the awful ad, so I just kill the window.
I promise I will never read your stupid ad that’s in front of the things that I thought I wanted to see.
When I see it, I suspect a broken business model; if you need to inflict this kind of abuse on your readers, a barrel’s bottom is being scraped. If that’s what’s up well I’m sorry, sucks to be you and I genuinely hope quality publishing finds good business models but I’m really fucking sure none of them are in-yo-face interstitials.
Anybody who needs to park their message between me and what I want to look at is someone I despise, and I’d promise to actively avoid their products except for I can’t because I never stay to watch them.
I don’t care if it slides in with graceful HTML5 witchery; in fact I hate that more, it puts off the delicious moment when I can click on the X and make it go away.
I suspect there’s a legion of marketing geniuses telling revenue-hungry site owners that it’s a good idea; just like TV, where you don’t get to see the program you want without waiting through the ads. Wrong, because TV ads don’t have a little X-to-dismiss in the corner. And you can make your ad un-dismissable but you can’t work around the close-tab keystroke..
There are alternatives; TPM slides an ad across the bottom of the screen and it’s irritating but sometimes I don’t bother to dismiss it. The Big Picture shows you a couple pictures and makes you do a little 1-or-2-question survey to see the rest.
I’m thinking of a Kickstarter to equip decision-makers at the major Web quality-publishing sites with supersoakers containing pungent permanent purple dyestuff, to be used on every advertising strategist who proposes an interstitial.
I’m pretty sure I’m right about this.