A question occurred to me while I was speaking at the really excellent Seattle Event Apart; if you’re a Web designer and there’s one in your neighborhood, I recommend it highly.
Go surfing around the Long Tail and look at a few dozen of the interesting, valuable websites you find there, on sex or politics or knitting or cameras or music or, well, anything. Most of ’em look like ass. Then go to a bookstore and look at some bad books; Harlequin Romances, say, or anything involving Tom Clancy. They’ll usually have well-designed, catchy covers and effective typography. So here’s the question:
Why do good web-sites look bad while bad books look good?