I got this email from the USPTO five days ago (two of them, actually, to my two main addresses) and I thought I’d wait till I was less irritated before I wrote about it, but you know what, that’s not working. The title was “Yes, the USPTO reads blogs! USPTO Small Business Protection Web Site” Reading the first phrase, for a microsecond I thought “Hey, they’re getting a clue?” but no, it’s a just a vapid PR pitch for two of their “Stop Fakes” websites, which are full of marketing bumph with two messages: “Get Patents Now!” and “The Administration is Great!” And the email itself? Here’s a sample: “Can bloggers help? Yes! The USPTO is well aware of the impact bloggers have and the important role they play. As an online opinion leader you can help small businesses protect the intellectual property of small businesses in one of several ways: Write about the site in your blog...” (I’ll spare you the rest). Oh yes, and across the bottom: ***This e-mail was sent on behalf of the United States Patent and Trademark Office (USPTO) by v-Fluence Interactive Public Relations, Inc.*** So, let’s put this simply. Dear USPTO, you’re lying. If you actually read bloggers you’d know that the few who write about you think you’re part of the problem, not part of the solution (most recently, no less than Irving Wladawsky-Berger). Dear v-Fluence: You’re spammers, which means you’re filth. And, Dear World, please don’t give any more business to v-Fluence, they’re abusive incompetents.

author · Dad
colophon · rights
picture of the day
August 30, 2005
· Business (126 fragments)
· · Intellectual Property (48 more)
· · Marketing (58 more)

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