When
· Naughties
· · 2005
· · · August
· · · · 21 (1 entry)

Vocation · There some points of re­al­ly fresh in­ter­est in the 2005/08/22 New York­er. At first glance there are no ad­s; af­ter a minute you re­alise that in fact that one ad­ver­tis­er has bought all the space in the is­sue. Their name nev­er ap­pears, as far as I can tel­l, but all the pages that would be ad­ver­tis­ing are filled with graphics—in a very New York­er style—that fea­ture the advertiser’s icon, one you’d prob­a­bly rec­og­nize. In­sid­e, there’s a good fea­ture on Kinky Fried­man, mi­nor country-music star (the Texas Jew­boys) turned suc­cess­ful mys­tery nov­el­ist, who’s now run­ning for gov­er­nor of Texas. Fried­man says: “You have your life and your work, and you should get the two as con­fused and as mixed up as pos­si­ble. Make it all one fabric.” Which is a fine goal, if per­haps not achiev­able by ev­ery­one; lots of peo­ple just have job­s, and lots of peo­ple are fine with that. Me, I’ve got a vo­ca­tion. But then I re­al­ized that this is­sue of the mag­a­zine is get­ting with Kinky’s pro­gram too. The re­al “job” of a mag­a­zine, what it gets paid for, is sell­ing ad­ver­tis­ing; and in this case, they’re mix­ing up their graph­i­cal iden­ti­ty and their job in a fair­ly chal­leng­ing way. Ad­ver­tis­ing, as it’s done now, works less and less ev­ery year. I’m not say­ing that this New York­er gam­bit is the One New Truth, but in a trade that re­al­ly needs some new ideas, any­thing dif­fer­ent is news.
 
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