Thumper Marketing

An email went around the internal bloggers’ list saying “Hey, you might want to point to the Thumper contest”. So I went to have a look and, yeah, it’s an interesting promotion. But... does anyone else find the notion of using YouTube to deliver a fairly standard corporate marketing piece just a little weird? It’s convenient that venture caps are backing startups that burn kazillions of bucks on bandwidth so that large public companies can deliver video advertising for free. Is it sustainable? Weirder things have happened, I guess.