Measuring It All

Dave Sifry has launched another State of the Blogosphere series; normally I’d wait till he’d finished up the whole series and point to them all. But Part 1 is worth highlighting because he has some numbers on the splog surge that got so much attention this past weekend. Dave’s numbers suggest that there’s less there than meets the eye; that the numbers and reach of splogs are limited. It’s just that their automated content generation managed to cause them to fill up the ego feeds of a bunch of loudmouthed widely-read bloggers, who all screamed simultaneously. Of course the real news is: yes, the ’sphere continues to double in size every five months. These are getting to be some big numbers, momma.