Computer Stores and Ikea

Scoble explains why Dave Winer’s having trouble buying a computer; the shopping experience needs to be more like Ikea. As Dave would say, “It’s even worse than it appears,” buying a laptop online is a pain in the ass too. Something is clearly wrong with this picture. I hesitate to say this—religious feelings may be involved—but the Apple stores feel quite a bit like Ikea, these days, and they’ve got ’em in Palo Alto and Burlingame. Only you spend more than in Ikea.